The industry is developing rapidly, facing fierce competition, enjoying both internal and external development for a long time, and continuing to sell myths
On September 9, 2020, we ushered in the "Xiangjiu Brand Day", which means that the Xiangjiu brand has gone through 6 years since its establishment.
In the past six years, Xiangjiu has been pursuing "providing high-quality products and services", and has been advancing all the way, from the first showing to the attention of the public.
While completing the self-evolution and transformation of the brand, it has also personally witnessed and promoted the progress of the industry.
This is an era of rapid development. The concept of healthy and open sex has gradually become the mainstream, and more and more people realize:
Sex is the most fundamental need of mankind and the cornerstone of the harmonious relationship between the sexes and the family. The turnover of adult products is growing rapidly and the potential is endless.
This is also an era of fierce competition. With the standardization and institutionalization of the market, the industry threshold has increased, and countless brands have emerged.
New concepts, new products, and new models have followed, and competition has become increasingly fierce. Only by using quality to speak, gain the continued favor of consumers.
In order to bravely advance in the ever-changing tide, and be proud of the arena.
And Xiangjiu always regards "being a 99-year enterprise" as one of its visions, and aspires to become a persistent enterprise with continuous progress, pioneering and innovative.
Why is Xiangjiu a long-lasting enterprise?
Open its own factory to ensure long-term development: In order to further ensure excellent quality and stability and sufficient production capacity, Xiangjiu invested and established a factory in 2016.
It was officially completed and put into production in 2017, and a new era of independent production began. The factory covers an area of more than 20,000 square meters, with 100,000-class aseptic workshops and automated production lines.
Passed ISO9001-2015 international quality management system certification and EU CE certification, in line with international standards, providing a strong guarantee for the safety and health of products.
Due to the continuous growth in sales, the factory has undergone two expansions since its establishment, laying a solid foundation for the long-term development of the Xiangjiu brand.
Focus on market management and ensure long-term benefits: Maintaining a good market order has always been one of Xiangjiu’s most important tasks, and formulating policies and regulations in a targeted manner.
Distributors of different channels can play their respective advantages, form healthy competition, and create a good market atmosphere.
At the same time, in addition to the official flagship store, Xiangjiu has always insisted that the Alibaba platform is not available for sale to prevent the loss of dealer customer resources to the platform and ensure the long-term common interests of the brand and dealers.
Continuous innovation and enterprising, leading the industry trend: A brand must maintain its vigorous vitality, whether it is products or publicity, it must continue to develop and innovate.
In order to meet the various needs of different types of consumer groups, Xiangjiu has been repeatedly tested by a professional R&D team and has now launched three products, which have won unanimous praise from the market.
At the same time, the official has set up an independent advertising planning team to keep up with trends and hotspots and output high-quality content that customers are interested in.
There is also an online point mall that provides distributors with a large amount of peripheral materials, giving great publicity support, and allowing Xiangjiu to always stand at the forefront of fashion.
It is precisely because of always maintaining innovation and self-discipline that Xiangjiu can continue to sell well and is always favored and trusted by consumers.
On Double 11 in 2018, Tmall's adult products category ranked third, and the delayed category ranked first.
On Double 11 in 2019, JD.com's men's time-delay category ranked first in sales, and Tmall's erotic care category ranked first in transaction index.
Today, Xiangjiu has joined the "China Reproductive Health Industry Association" and has become the main drafter of the "External Delay Agent" group standard, and is an indispensable member of the Chinese gender health industry.